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The complete blonde toolkit for bright, yellow-free results
From bleaching powders and developers for lifting to toning masks and purple shampoo for neutralizing yellow tones, this range covers every step of the blonde routine to keep hair bright.
Purple shampoos, toning masks, bleaching powders and developers — everything to lift, neutralise yellow tones and keep blonde hair bright.
Shop with confidence. Final price at checkout, no surprise duties or taxes.
Every product is 100% authentic, sourced directly from official Brazilian brands.
Use the code at checkout and save on your whole order.
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Loiros de A a Z Cream Developer 20 Volume (6%) – 30.43 fl oz (900 ml) Loiros de A a Z Cream Developer 20 Volume (6%) – 30.43 fl oz (900 ml). This ...
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Loiros de A a Z Cream Developer 10 Volume (3%) – 30.43 fl oz (900 ml) Loiros de A a Z Cream Developer 10 Volume (3%) – 30.43 fl oz (900 ml). This ...
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Loiros de A a Z Multifunções Professional Hair Care – 30.43 fl oz (900 ml) Loiros de A a Z Multifunções Professional Hair Care – 30.43 fl oz (900 ...
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Loiros de A a Z Gray Mask Platinum Toning Hair Mask Loiros de A a Z Gray Mask Platinum Toning Hair Mask — 10.58 oz (300 g) or 35.27 oz (1 kg). Gra...
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Loiros de A a Z Teia Silver Toning Hair Mask Loiros de A a Z Teia Silver Toning Hair Mask — 10.58 oz (300 g) or 35.27 oz (1 kg). Teia Silver is a ...
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Loiros de A a Z Dream Blond White Bleaching Powder – 17.64 oz (500 g) Loiros de A a Z Dream Blond White Bleaching Powder – 17.64 oz (500 g). Dream...
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Loiros de A a Z Whitening Blond Bleaching Powder – 17.64 oz (500 g) Loiros de A a Z Whitening Blond Bleaching Powder – 17.64 oz (500 g). Whitening...
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Loiros de A a Z Blue Supreme Blond Bleaching Powder – 17.64 oz (500 g) Loiros de A a Z Blue Supreme Blond Bleaching Powder – 17.64 oz (500 g). Blu...
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Arvensis Desamareladora Purple Toning Hair Mask – 250 g Give blonde, bleached, gray and highlighted hair a richer moment of care with the Arvens...
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Arvensis Desamarelador Toning Conditioner – 300 ml Finish every wash with the Arvensis Desamarelador Anti-Yellow Toning Conditioner – 10.14 fl o...
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Arvensis Desamarelador Purple Toning Shampoo – 300 ml Keep blonde, gray and highlighted hair looking cool and bright with the Arvensis Desamarel...
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Snake Profissional Toning Hair Mask – Champagne is a professional-grade toning mask made in Brazil, formulated to help neutralize yellow and br...
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Snake Profissional Toning Hair Mask – Platinum Blonde is a professional-grade toning mask made in Brazil, formulated to help neutralize yellow ...
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Snake Profissional Toning Shampoo – Platinum Blonde is a professional-grade toning shampoo made in Brazil, formulated to help neutralize yellow...
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Meet the Retrô Cosméticos Blond Angel Toning Hair Mask – 10.6 oz (300 g), the violet treatment that neutralises the yellow cast blonde hair pic...
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Meet the Retrô Cosméticos Blond Angel Toning Shampoo – 10.1 fl oz (300 ml), the violet wash built for hair with highlights, bleached lengths or...
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Meet the Retrô Cosméticos Elizabeth Red Toning Hair Mask – 10.6 oz (300 g), a pigmented conditioning mask made for red hair, whether the colour...
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Blonde hair does not go brassy all at once — it drifts, wash by wash. The Felps Professional Sou Loira Blonde Toning Hair Kit – Kit of 3 (8.45 ...
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Felps Professional Black 4K Gray Effect Toning Mask – 16.9 fl oz (500 ml) is a professional pigmented toning mask made for anyone chasing a coo...
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Felps Professional Cream Developer (Oxidante / Emulsão Reveladora) – 3.04 fl oz (90 ml) and 30.4 fl oz (900 ml) is the stabilized oxidizing emu...
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Felps Professional Violet Toning Mask Pearl Effect – 16.9 fl oz (500 ml) is the professional violet mask Brazilian colorists reach for when a b...
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Take your blonde work to salon level with Felps Professional Blond Premium Bleaching Powder – 17.6 oz (500 g), a dust-free lightening powder fr...
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Meet the Felps Professional Sou Loira Repairing Shampoo – 8.45 fl oz (250 ml), the violet-toned cleanser blondes reach for when brassiness star...
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Felps Professional Sou Loira Toning Mask 10.6 oz (300 g) is the violet-pigmented blonde mask from the Brazilian Sou Loira Desamarelador line, c...
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Felps Professional Sou Loira Repair Conditioner – 8.45 fl oz (250 ml) is the violet-toned finishing step of the Brazilian Sou Loira range, crea...
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Give your blonde everything bleaching takes away with the Le Prö Le Blond Toning Kit – 3-Piece Set, a Brazilian blonde-care ritual that repleni...
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Serve every client — and every hair color — with the Le Prö Organic + Blond Treatment Masks 1L – 2-Piece Set, the professional Brazilian smooth...
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Cover every step of your hair-care routine with the Le Prö Treatment Ampoules + Blond – Brazilian Hair Care Kit – 4-Piece Set, four ultra-conce...
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Care for color-treated and bleached strands with the Le Prö Ultradose Blond – Brazilian Single-Dose Hair Ampoule – 0.5 oz (15 ml), a single-dos...
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Treat lightened hair to color care and deep nourishment with the Le Prö Le Blond Anti-Yellow Toning Hair Mask – 10.58 oz (300 g), made in Brazi...
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Keep your blonde bright and brass-free with the Le Prö Le Blond Anti-Yellow Toning Shampoo – 10.14 fl oz (300 ml), formulated in Brazil with to...
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Portier Ciclos Violet Toning Hair Mask A violet-pigment hair mask offered in two sizes for controlled toning of blonde, gray or lightened hair. Ob...
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Portier Unique Matiz One-Step Blonde Hair Alignment Cream A one-step professional alignment cream for blonde hair with toning pigments. Careful se...
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Salon Line Meu Liso Red Toning Mask for Natural or Color-Treated Red Hair, 10.58 oz (300 g) A conditioning toning mask that helps refresh the appe...
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Salon Line Meu Liso Chocolate Toning Mask for Brown & Chocolate Hair, 10.58 oz (300 g) A conditioning toning mask that helps refresh the appea...
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Salon Line Meu Liso Blonde Toning Mask for Brassy Tone Care, 10.58 oz (300 g) A conditioning toning mask that helps manage the appearance of unwan...
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Salon Line #todecacho Blonde Toning Mask for Waves, Curls & Coils, 10.58 oz (300 g) & 17.64 oz (500 g) A conditioning toning mask for wave...
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Salon Line #todecacho Chocolate Toning Mask, 10.58 oz (300 g) A 300 g rinse-out toning mask for refreshing warm chocolate-brown-looking shades. Th...
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Salon Line #todecacho Natural Red Toning Mask, 10.58 oz (300 g) A 300 g rinse-out toning mask for refreshing natural and warm red-looking shades. ...
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Salon Line #todecacho Cherry Red Toning Mask, 10.58 oz (300 g) A 300 g rinse-out toning mask for refreshing cherry-red-looking color. The visible ...
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Salon Line #todecacho Purple Marsala Toning Mask, 17.64 oz (500 g) A 500 g rinse-out toning mask for refreshing purple and marsala-looking tones. ...
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Prohall Brown Gloss Caramel Toning Mask, 17.64 oz (500 g) A 500 g rinse-out toning mask for refreshing caramel and warm brown-looking shades. Its ...
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Prohall Black Gloss Platinum Gray Toning Mask, 17.64 oz (500 g) A 500 g rinse-out toning mask for very light blonde, bleached or gray hair. Its co...
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Prohall Blond Gloss Pearlescent Toning Mask, 17.64 oz (500 g) A 500 g rinse-out toning mask for blonde and lightened hair with a pearlescent color...
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Let Me Be Semi-Definitive Single-Step Professional Hair Smoothing Formula, 33.8 fl oz (1 L) A 1 L single-step professional formula for a smooth, a...
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Kamaleão Color Corujinha Rediscover the timeless elegance of a rich, natural-looking brunette with Kamaleão Color Corujinha. This premium pigmen...
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Kamaleão Color Pônei Magenta Pink Hair Pigmenting Mask – 100 ml or 150 ml Step into a world of fearless self-expression with Kamaleão Color Pône...
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Elevate your blonde and gray hair care regimen with the Inoar Speed Blond Kit Duo, a meticulously crafted system designed to neutralize unwante...
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