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Brazil's smoothing tradition — salon-grade treatments and homecare, free from formaldehyde.
Premium salon-grade smoothing treatments and homecare essentials from leading Brazilian beauty brands. Every product is free from formaldehyde and harsh chemicals, combining botanical extracts, hydrolyzed keratin and thermal activation. The formulations excel on wavy, curly and coily hair, controlling volume and eliminating frizz while keeping natural movement.
Discover the ultimate Brazilian Smoothing Collection, featuring premium salon-grade treatments and homecare essentials from leading Brazilian beauty brands. Rooted in Brazil's rich tradition of innovative hair care, this curated selection brings authentic, professional-quality products that transform hair with natural elegance and lasting smoothness. Our collection emphasizes ethical formulations, prioritizing hair health without harsh chemicals, making it ideal for both salon professionals and at-home users seeking salon-worthy results.
Highlighting iconic products like Gold Spell's Liso Ético and Fioterapia lines, these treatments offer progressive straightening and deep nourishment using organic ingredients that respect hair's natural structure. Tyrell Professional's Oxireduct Keratin Treatment delivers instant frizz control and moisture enhancement, perfect for busy lifestyles with same-day washability. Topterapia's Top Vip Progressive Hair Therapy provides silky, glossy finishes through hydrating keratin blends, while Vegan Hair by Prolisse caters to eco-conscious consumers with plant-based keratin solutions. For maintenance, Novex and Lola From Rio, and many more brands, ensure continued smoothness with formaldehyde-free masks and serums that seal cuticles and add radiant shine.
What sets this collection apart is its commitment to safety and sustainability — every product is free from formaldehyde and harsh chemicals, using advanced Brazilian technology that combines botanical extracts, hydrolyzed keratin, and thermal activation for gentle yet effective results. Culturally inspired by Brazil's diverse hair textures, these formulations excel on wavy, curly, and coily hair, promoting volume control and frizz elimination while maintaining natural movement. Whether you're a salon owner stocking professional tools or a consumer maintaining your blowout at home, this collection delivers versatile, high-performance solutions backed by Brazilian expertise.
Shop with confidence. Final price at checkout, no surprise duties or taxes.
Every product is 100% authentic, sourced directly from official Brazilian brands.
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Prepare to be utterly captivated by Alisei Progressive Smoothing Hair Treatment by Gold Spell, the revolutionary Fioterapia technology that tra...
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Borabella Perfecta Bio Definitive Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined...
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Multi-purpose leave-in Lightweight mist Heat styling support 260 mL / 8.79 fl oz Braé Essential Hair Repair Spray Make everyday styling feel ...
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Borabella NeutraQuimic The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemi...
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Borabella Brush Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a profes...
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Felps Professional Omega Zero Resistance Nanoplastia Meet Felps Professional Omega Zero Resistance Nanoplastia, a Brazilian salon-grade smoothin...
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Discover the secret to beautifully aligned, frizz-free hair with Gold Spell Co. Liso Ético, an innovative chemical-free cosmetic treatment mask...
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Borabella Bóratx 19 Amino Borabella Bóratx 19 Amino is a salon-level smoothing hair mask created to refine the hair’s texture with a disciplined...
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Unlock the transformative power of a complete hair care journey with the Braé Hair Schedule Deep Repair Ampoule Kit. This intensive 3-week trea...
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Borabella CauterGloss The Borabella CauterGloss is a professional-grade cuticle sealer and gloss treatment designed to deliver immediate, visibl...
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Felps Professional Omega Zero Nanoplastia Sensitive Elevate your smoothing service with Felps Professional Omega Zero Nanoplastia Sensitive, a B...
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Borabella Não Chore Mais Professional Smoothing Kit For salons and experienced professionals, consistent results start with a complete protocol....
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Ybera Paris Fashion Gold Premium Smoothing Treatment The Ybera Paris Fashion Gold Premium Smoothing Treatment delivers an elevated Brazilian smo...
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Borabella Selagem 3D Brilho Gloss Sealant Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Se...
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Borabella SOS Extreme The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached...
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Borabella Não Chore Mais Professional Hair Smoothing Formula, 3.04–33.81 fl oz (90 ml–1 L) A professional hair smoothing formula from Borabella, a...
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The Borabella Biokeratin Bioidentical Liquid Keratin is an advanced restorative treatment developed through genetic engineering to faithfully m...
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Cadiveu Professional Plástica dos Fios Elevate salon-grade smoothness with Cadiveu Professional Plástica dos Fios—a Brazilian-inspired thermal s...
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Borabella Pra Tudo Mask Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabell...
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Braé Essential Shampoo and Conditioner Kit(250ml) For hair that looks dull, feels stressed, or needs a more polished everyday finish, the BRAÉ E...
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Borabella Professional Brazilian Blowout Kit Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for pe...
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Description:Tyrrel Oxireduct is a professional-grade Brazilian keratin smoothing treatment designed for safe and effective hair realignment. De...
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Borabella Não Chore Mais Step 1 Clarifying Shampoo, 11.83 or 33.81 fl oz The Step 1 clarifying shampoo in the Borabella Não Chore Mais professiona...
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The Borabella Perfeitox Bio Definitive System is a complete professional hair treatment designed for absolute frizz control, deep nourishment, ...
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Discover the pinnacle of Brazilian hair discipline with the Forever Liss BTX Zero Volume Mask. Designed for those who demand uncompromising res...
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Prohall Burix One Professional Thermal Hair Smoothing Formula, 4.06 or 33.81 fl oz (120 ml or 1 L) A professional thermal formula offered in 120 m...
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Ybera Paris Fashion Gold Baby Kit Experience a complete Brazilian smoothing ritual crafted to support sleekness, shine, and movement while maint...
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Felps Professional XBTX Omega Zero Organic Hair Smoothing Mask, 10.58 oz (300 g) or 2.2 lb (1 kg) A professional smoothing mask from the Felps Ome...
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Let Me Be Protein Smoothing Single-Step Professional Hair Smoothing Formula, 16.9 or 33.8 fl oz A single-step professional hair smoothing formula ...
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Plancton Professional BTX Premium Orghanic Conditioning Hair Mask A BTX Premium Orghanic conditioning hair mask offered in multiple sizes for cosm...
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Versatium Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essenti...
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Prohall Select One Professional Hair Smoothing Formula, 10.14 or 33.81 fl oz (300 ml or 1 L) A professional single-formula format for an aligned, ...
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BRAÉ Beauty Sleep Night Hair Serum Turn nightly rest into a refined hair ritual. BRAÉ Beauty Sleep Night Hair Serum is a fast-absorbing cream-ge...
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Gold Spell Everk Alisei Progressive Smoothing Treatment – 16.9 fl oz (500 ml) is the Brazilian progressive that thinks like Korean cosmetic sci...
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Description: Introducing the Sleep Effect Mask from Gold Spell Cosmetics, an advanced post-chemical treatment designed to provide ultimate hydr...
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Felps Professional Quiabo XBTX Antifrizz Volume-Reducing Mask Designed for the polished results clients expect from Brazilian salons, Felps Prof...
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Lola From Rio Vintage Girls Creme Alisante Discover the transformative sophistication of Lola From Rio Vintage Girls Creme Alisante, a revolutio...
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Embelleze Henê Rená Natural Black unveils a timeless, high-performance beauty ritual designed to deliver impeccable, uniform alignment alongsid...
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Achieve salon-quality, naturally smooth hair in a single, elegant step with Skafe Natutrat BTX Mega. This formaldehyde-free thermal realignment...
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Discover salon-grade smoothness in a single step with the Le Prö Organic Single Pass Smoothing Hair Mask – 33.8 fl oz (1 L), a beloved Brazilia...
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Discover the secret to enduring hair beauty with Gold Spell Co.'s Receitinha Poderosa Hair Serum. This innovative elixir creates an invisible p...
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Let Me Be Protein Smoothing Blond Single-Step Toning Formula, 16.9 or 33.8 fl oz A single-step professional formula for blonde and gray hair, comb...
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Unveil the secret to impeccably smooth, radiant, and resilient hair with the Gold Spell Co. Perfect Smooth Duo. This exclusive bundle combines ...
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Discover the ultimate secret to beautifully aligned, frizz-free hair with the Gold Spell Co. Liso Ético Complete Care Bundle. This comprehensiv...
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Salon Line Traditional Guanidine Professional Relaxing Kit with Lanolin, Mild, Regular or Super A three-piece guanidine relaxing system offered in...
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Meet Gold Spell Alisei by Fioterapia, the formaldehyde-free progressive smoothing treatment that brings Gold Spell's Fioterapia technology from...
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Embelleze Henê Rená Bluish Black is a specialized, traditional Brazilian hair transformation treatment designed for those who desire gradual, l...
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Experience the ancient beauty secret of rice water reimagined through Brazilian cosmetic innovation with Love Potion Água de Arroz. This profes...
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